READ: The Power of Cybersecurity in Building Brand Loyalty
In a recent PwC ‘Trust in US Business’ survey, consumers and businesses put protecting data and cybersecurity as their top action to help establish trust. So how can small businesses effectively build and maintain trust?
Build and document a cybersecurity program. But how does it increase trust in your brand?
Sensitive Data Protection
Protecting your customers’ data helps ensure that it isn’t stolen or compromised, eliminating reputation and trust issues. This builds trust with customers and vendors who rely on you to safeguard their sensitive information.
Regulatory Compliance
Pursuing compliance with required mandates demonstrates that you’re a responsible business that takes it’s obligations seriously. Documenting and sharing your compliance status with your customers and supply chain demonstrates that transparency. All this builds trust.
Competitive Advantage
According the recent studies, cybersecurity is important to your prospects and customers. A mature and well documented cybersecurity program differentiates your business from competitors who may not prioritize security the same way.
How Do I Get Started?
- Make someone in your business accountable for your program.
- Find a cybersecurity provider that understands small businesses and fits your budget. Consider OrbitalFire, the small business cybersecurity experts.
- Commit to the process.
WE ARE HERE TO HELP
Need more guidance getting started? We can help you assess your risk and understand what first steps make sense to protect your business mission. Contact us Today >